Beyond compliance
Learn more
Consumers scan to find the ingredients and the energy value. Once those are displayed, “Learn more” opens a second space for them: your estate, its story and the way it works.
A real example
Château Pape Clément
A published page, with its mandatory statements first, then the estate discovery space. This is exactly what a consumer sees when scanning the bottle.
Open the pageThe QR code alongside leads to this same page.
Why switch it on
The obligation brings the consumer in. Keeping them is up to you.
- Showcase the estateTell the story of the estate, its commitments, the way it works. A connection forms where there was only a legal notice.
- Story and imagesPhotos, videos, plots, winemaking philosophy: the terroir is shown rather than stated.
- Time on pageLiving content holds a visitor far longer than a nutrition table, and gets shared.
- Nothing to buildA checkbox and your website address are enough. The page is generated from your GrapeTrack space.
How it works
Two steps, in your account
- 01You switch it onIn your GrapeTrack space, tick “Learn more” and enter your website address.
- 02You personalise itThe discovery page is created for your estate. It stays separate from the regulatory page, which does not change.